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UX / Product Designer

Making the
complex feel
simple.

I'm Oti, a product designer who puts people at the center of every decision. I design experiences that are intuitive, intentional, and grounded in real user needs, whether that's a consumer app or a sophisticated technical product.

View my workGet in touch
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IBM · 10 months

01

IBM Private Path Services

Redesigned a multi-step connectivity flow to remove friction for two very different user types, cutting the time it took to complete key tasks by over 60%.

Design Lead
User research
End-to-end product design

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SELECTED WORK

IBM Cloud Object Storage Browser

02

IBM · 4 months

Spotted an inconsistency affecting users across multiple products, designed the fix, and got it shipped into IBM's shared design system.

Design Lead
Design systems
Component design

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03

ZipLunch Restaurant Portal

ZIPLUNCH · 6 months

Built a 0→1 admin tool for restaurant owners from scratch; leading research, defining the product direction, and advocating for users when client priorities got in the way.

Design Lead
0→1 product
User interviews

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ABOUT ME

I'm a product designer driven by one question: what does this feel like for the person actually using it? Whether I'm working on a consumer app or a complex technical product, that question stays the same.

I've led design at IBM across cloud and data products; running research, shaping product direction, collaborating with engineers and PMs, and contributing to shared design systems.

I believe good design is equal parts empathy and craft. I care about getting the problem right before designing the solution and I'm not afraid to push back when the brief needs revisiting.

DESIGN

User research
Interaction design
Prototyping
Usability testing
Design systems
Information architecture
Accessibility design (WCAG standard)
Wireframing

TOOLS

Figma
FigJam
Adobe Illustrator
Mural
Miro
Maze
Jira
Loom
End-to-end product design
0→1 products
Cross-functional collaboration

STRENGTHS

Let's work together.

Open to full-time roles and freelance projects.

otimenbhoeboigbe@gmail.com

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